
Pharma Marketing
Mastery Program
Expert-led program building real brand management capabilities
Expert-led, pharma-centric learning designed to move you from capability to confidence — and from ambition to real career growth.

Amr Eissa
Founder & CEO of PotentialX

Hatem Dawod
Regional Market Access Director

Hend M. El Tayebi
Professor of Pharmacoeconomics

Laila Anwar Helmy
Digital Transformation Executive

Lamia Baha
Senior Strategy Consultant

Mohamed Maged Nasr
Therapy Area Lead

Amr Eissa
Founder & CEO of PotentialX

Hatem Dawod
Regional Market Access Director

Hend M. El Tayebi
Professor of Pharmacoeconomics

Laila Anwar Helmy
Digital Transformation Executive

Lamia Baha
Senior Strategy Consultant

Mohamed Maged Nasr
Therapy Area Lead

Mohamed Tammam
Pharmaceutical Executive

Prof. Emad Shash
Medical Oncologist

Sally El-Akkad
CEO | Marketing Expert

Prof. Ahmed Magdy Rabea
Assistant Professor of Medical Oncology

Thomas Labib
Experienced Medical Affairs Leader

Mark Z Mikhael
Global Marketing Lead

Mohamed Tammam
Pharmaceutical Executive

Prof. Emad Shash
Medical Oncologist

Sally El-Akkad
CEO | Marketing Expert

Prof. Ahmed Magdy Rabea
Assistant Professor of Medical Oncology

Thomas Labib
Experienced Medical Affairs Leader

Mark Z Mikhael
Global Marketing Lead
We're Your Career Partner.






























Hear how PotentialX changed career paths, mindsets, and futures.

It provides a holistic view of how patients navigate the entire healthcare ecosystem and helps in setting strategic priorities to ensure launch excellence.
Territory Manager, Eli Lilly Company
MSL Mastery Program

A highly practical program that helped me understand pharma marketing beyond theory—showing how strategies translate into real market interactions.
Medical Representative, Pharmalink
Pharma Marketing Mastery Program
We're always here to answer any questions you may have, provide support and guidance.