The New Era of Field Excellence: Creating Value in Specialty Care
Specialty care has changed what success in the field looks like — and the traditional medical rep role is evolving into something bigger: the Disease Area Partner. In two interactive hours, you'll explore why the industry is shifting toward specialty care, why evidence fluency matters, how the same evidence means different value to different stakeholders, and why one message never fits every physician.
The countdown is on
Learning outcomes
By the end you'll be able to
Explain why specialty care requires a different field approach
Recognize how the traditional medical representative role is evolving
Understand the growing importance of clinical and economic evidence
Describe how evidence connects to patient, HCP, and account value
Recognize the role of consultative selling and stakeholder adaptation
Identify the capabilities needed to become a Disease Area Partner
Agenda
- 12:00 PM
Opening: Is the Traditional Medical Representative Role Enough?
10 MinutesHost: Karim Wael
- 12:10 PM
Why the Pharmaceutical Industry Is Moving Toward Specialty Care
20 MinutesHost: Ahmed Moawad
- 12:30 PM
Traditional Selling Versus Disease Area Partnership
20 MinutesHost: Ahmed Moawad
- 12:50 PM
Evidence Fluency: Why Every Specialty Representative Needs It
20 MinutesHost: Mohamed Maged
- 1:10 PM
Break
5 Minutes - 1:15 PM
Translating Evidence into Patient and Stakeholder Value
20 MinutesHost: Yamen Abdelaziz
- 1:25 PM
One Message Does Not Fit Every HCP
20 MinutesHost: Ibrahim Almutham
- 1:45 PM
Bringing It Together: A Day in the Life of a Disease Area Partner
10 MinutesHost: Amr Eissa
- 1:55 PM
The Disease Area Partner Capability Model
10 MinutesHost: Amr Eissa
- 2:05 PM
Q&A
20 MinutesHost: Amr Eissa
About the instructors
Ahmed Moawad
Rare Disease Business Unit Director
Moawad has 20+ years of experience in Marketing, Sales, Market Access, Diagnostics & Training across MEA region..He is the Business Unit Director of Rare Disease in Egypt since Nov. 2022 leading the Marketing, Sales, Market Access and Diagnostics Squad in solid reporting, Moawad is a Pharmacist by education and holds a Masters degree in Marketing Moawad has success record & a diversified experience in both primary care and specialty in different therapy areas (Cardiovascular & Metabolism, Respiratory, Rheumatology, Neurology, Ophthalmology, Oncology and Rare Diseases) Moawad love to swim, play squash and read as personal hobbies
View ProfileWho should attend
This session is designed for
Medical representatives
Especially those moving into, or already working in, specialty care.
Recent pharmacy and life-science graduates
Exploring a career in pharma field roles and curious where the industry is heading.
Early-career professionals
wanting to break into specialty care and understand what the role really demands.
Let's Connect
We're always here to answer any questions you may have, provide support and guidance.
Payment Accepted By
Connect with our community
Payment Accepted By
